Bloomberg rolls out $40M ad buy to boost Biden in Florida

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Former New York City Mayor Michael Bloomberg on Friday rolled out a new $40 million ad buy in Florida as Democrats look to bolster Joe Biden’s chances of winning the Sunshine State. The new ad blitz is the first to be announced from Bloomberg since he pledged to spend $100 million in Florida.

Bloomberg said, this fall, the path to the presidency goes through Florida and with mail-in ballots going out this week, voters will soon start deciding who gets its 29 electoral votes. That’s why we’re doing everything in our power to tell the story of Donald Trump’s failed presidency and why we need Joe Biden as the next president of the United States. The more that voters in Florida get engaged, the more likely Biden is to win and we’re going to work to make sure that happens .

The gargantuan buy, which is being funded through the Bloomberg-backed Independence USA PAC, also comes as early voting begins in Florida.

Independence USA PAC said, the ads will focus on an array of key issues facing Floridians every day including the White House’s handling of the covid-19 pandemic, Republicans efforts to repeal the Affordable Care Act and Biden’s economic plan. The ads will air daily for five weeks in all 10 of the state’s media markets starting Tuesday, the day of the first presidential debate.